There’s no denying the power of a loud-and-proud statement lip – it can instantly brighten your face, outfit and even mood. Over the years, it’s seen many evolutions, from the fire-engine reds of the ‘50s to the shocking pinks of the ‘80s – and it’s not going anywhere any time soon.

Now, the focus is on bold colour paired with fresh, clean skin – enter Double Wear Sheer foundation. Our lightest, most breathable matte yet, this super-hydrating formula creates a fresh, even finish that’s the perfect contrast for an unapologetic pout. No need for extra drama when it comes to your eyes – keep them pared back with lashings of mascara and nothing else.

Sculpted

Daring and defined, the sculpted lip is all about impact. Capture our model’s look with Whipped Matte Liquid Lip in Shock Me – sweep it on using the doe-foot tip, following the natural shape of your lips. Prefer lipstick? Opt for Pure Color Envy Sculpting Lipstick – swipe it on straight from the bullet or use a lip brush to line and fill. We love a bold pink like Pretty Vain for this look, but there really are no rules.

Soft-focus

This look is all about the gradient – no, not a maths equation, but a soft-focus, K-beauty-inspired lip. Apply a little Double Wear Stay-in-Place Flawless Wear Concealer to your pout, then, using your fingertips, dab on a tiny amount of Whipped Matte Liquid Lip to centre of your lips and blur outwards for an ombré effect. Build it up in layers, keeping the middle intensely pigmented.

Shine

Gloss is back, and we love the plumped, dewy look it brings. Channel ‘90s and ‘00s glam with unexpected shades of berry and brown – Pure Color Illuminating Shine Lipstick in Royalty is your friend here. Make even more of statement with a base coat of Whipped Matte Liquid Lip in Cocoa Whip or Soft Hearted.